Bally Gaming

The Bally name has been in the business for nearly a hundred years. Several companies have used the brand name throughout the decades, starting with one of America’s biggest makers of pinball and slot machines. Today, the name rests with several companies including casino operator Bally’s Corporation and the slot makers at Bally Technologies.

For the iGaming developer, you’ll want Bally Technologies. Here you’ll learn about a piece of American history that continues today as a proud supplier of digital slot technology. Below you’ll also find their most popular games and the many innovations they have contributed to the industry.

History

The history of Bally involves many separate companies. It started as Bally Manufacturing (later Entertainment), veteran creators of pinball and slot machines in 1932. They grew into a massive entertainment brand that would later go defunct in 1996. When that happened, its properties and casinos were split between Hilton Hotels and the newer Bally’s Corporation. Bally Technologies dates back to 1968 when it was Advanced Patent Technology (and later Alliance Gaming).

In 1996, they acquired the gaming division from the original Bally Entertainment company and have continued their work making physical and video slot games. After innovating a new slot platform called Alpha in the early 2000s, their Hot Shot Progressives series became the best product in the company’s history.

Shortly after, they changed their name to Bally Technologies to fully adopt the legacy they had acquired. With this old but new name, Bally Tech continues the work of the old slot manufacturer in the digital age. This led to them joining forces with Light & Wonder (formerly Scientific Games) in 2014, becoming one of their core brands. In turn, Light & Wonder have brought a lot of their machines to the internet.

Popular Games

Since the early 2000s, Bally Technologies has been busy creating both real-world machines and digital slot experiences. Since 2014, a lot of them have been created in collaboration with Light & Wonder, as one of their most prominent brands. Today, they have roughly 300 games including some of these popular titles:

• 88 Fortunes: A colorful slot inspired by Chinese culture, with themes of luck and good fortune.
• Anchorman: The Legend of Ron Burgundy: A tie-in game for the 2004 comedy film with the same name.
• Big Vegas: A glitzy slot inspired by the brightest city in America and home to many of Bally Tech’s physical slot machines.
• Ra and the Scarab Temple: Bally’s shot at the hugely popular ancient Egyptian slot genre.
• Lady Robin Hood: A slot based on the old English folk hero with a twist, set in the forests of medieval England.

Innovations and Awards

While Bally Technologies has been around for quite some time, their iGaming innovations didn’t pick up until the 2000s. That said, in the ‘90s, they worked alongside Microsoft to pioneer the EVO Video platform which was responsible for bringing video graphics to a lot of real-world slot machines.
In 2013, they won Best Technology Provider/Supplier from the International Gaming Awards. Their Code Red video slot also snatched two places in the Gaming Technology Summit’s Top 20 Most Innovative Products awards.

As a part of Light & Wonder, they haven’t won distinct awards in recent years but continue to contribute to the largest iGaming ecosystem in the world. Bally also owns innovators like MindPlay and the Advanced Casino Systems Corporation, which specialize in table game software and hospitality software.

Conclusion

That covers everything related to Bally Technologies so far. Today, they continue the work that started way back in 1932, when Bally Manufacturing helped mainstream pinball machines. They create physical machines, casino admin software, and digital slots as one of the core brands belonging to Light & Wonder.